CLIENT
Neat Pizza
SERVICES
Graphic/Branding Design
Project Management
LOCATION
Dublin
YEAR
2020
NEAT PIZZA HAS A QUIRKY, ECLECTIC AND BOLD SIDE THAT IS INFLUENCED HEAVILY BY INTERNET CULTURE.
NEAT PIZZA is the new oven-fired pizza offering from the team behind “Freshly Chopped”. The challenge was to create a bold, youthful brand that appeals to existing chopped customers while also enticing new, younger demographics. The Neat Pizza counters were to be placed in existing Freshly Chopped stores so it needed to stand out within this environment.
The brand was to be driven by a strong social media strategy, particularly Instagram, that would be managed by an internal social media team. We needed to create a brand with elements that could be flexible and reactive, while still adhering to set guidelines.




